WheelsUp Short Show – Chain Reaction CEO Michael Byrom

Guest: Michael Byrom – CEO, The Chain Reaction Challenge Foundation
Consultant at McBride Legal | Director at Southern Cross Soloists Ltd

In this episode, we speak with Michael Byrom, a legal expert and philanthropist dedicated to making a difference through The Chain Reaction Challenge Foundation. With a career spanning over 40 years in commercial law, corporate governance, and contract negotiation, Michael shares his journey from the legal world to leading one of Australia’s most impactful cycling-based fundraising initiatives.

Listeners will gain insight into the intersection of business, philanthropy, and endurance challenges, as Michael discusses how The Chain Reaction Challenge Foundation has raised over $44 million for children’s charities and continues to build a legacy of executive networking through high-performance cycling events.

Key Takeaways

🔹 Transforming Passion into Purpose – How Chain Reaction uses endurance cycling to drive fundraising and executive engagement.
🔹 The Power of Executive Networks – Why senior business leaders are drawn to this initiative and how they make an impact beyond the boardroom.
🔹 Lessons in Resilience & Leadership – What endurance sports can teach corporate leaders about perseverance, teamwork, and goal-setting.
🔹 Future Goals for Chain Reaction – Insights into the foundation’s ambitious targets for 2025 and the events shaping the next chapter.

👤 About Michael Byrom

Michael Byrom is a highly regarded legal consultant with over four decades of experience in commercial, corporate governance, and real estate law. A director of The Chain Reaction Challenge Foundation and Southern Cross Soloists Ltd, Michael brings his expertise and leadership to organizations that make a tangible difference in people’s lives.

Since its founding in 2007, Chain Reaction Challenge Foundation has raised over $44 million for children's charities, supporting more than 50 organizations across Australia. The foundation continues to connect business leaders with meaningful philanthropy through high-endurance cycling events, fostering a culture of giving, leadership, and community impact.

🎧 Tune In

Discover how Michael Byrom and Chain Reaction Challenge Foundation are redefining corporate philanthropy through endurance cycling. Don't forget to subscribe, leave a review, and share this episode with your network!

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📧 Email: info@panopticsolutions.com

#Philanthropy #CorporateLeadership #EnduranceCycling #Fundraising #ChainReactionChallenge #ExecutiveNetworking #Resilience